• Alessandra Falcone

    FOUNDER

    It all begans with a compact camera from Canon to fix memories with friends. Now I’m a full-time traveller, photographer and content creator skilled in luxury communication, real estate photography, storytelling & digital strategy.
    I'm mainly focused on hotels, restaurants and lifestyle and I also help properties to find their positioning in the digital market building a strong identity and awareness through the creation of relevant, consistent and compelling contents for brand storytelling.

  • Alessio Cuomo

    CO-FOUNDER

    Life-lover and addicted to travel, he never miss the chance to jump in a new adventure and collecting new memories.
    Based in Amalfi Coast he has approached the hospitality industry very early, and now he has a long experience in the field of luxury hotels, bars, and restaurants with a main focus on the food, wine, and lounge experience.






  • Contact us at:

    hello@lapetì.com

Content is the king today. So, the core function of our creative job is developing a "tailored" content strategy based on a company's business goals or a customer's needs. I create a strong storytelling to catch the audience's attention in a world overloaded with informations thanks to an impactful visual communication

W O R K I N G W I T H US


CONTENT CREATION

  • A lot of studies about memory have shown that our brain is more capable to better collects images than words. cause visual long-term memory has a massive storage capacity for details.

    Some experts suggest that images are more likely to be remembered than words, because our brains dually encode images, but encode words only once.

    What does this mean? It means that when you see an image it is stored in your memory “in the form of a picture”, but also “in the form of a word”.

    That's why a good visual strategy based on high-quality and eye-catching contents is essential to build a strong brand identity and awareness.

    We immediately catch your strong points and identify the key-points on which you should base your strategy and in the same time I create all the contents you need to do that.

Creating contents accordingly with the Hotel's identity - Mock Up 1
Creating contents accordingly with the Hotel's identity - Mock Up 2

Here are the contents we created for the hotel My Arbor.

As you can see, our editing matches perfectly the brand identity for a strong and cohesive appeal.

Q&A


Answering a few
FREQUENT QUESTIONS

What’s in our camera bag

Our equipment is suitable to face any request.
From the latest Iphone 14 pro + gimbal Dji OM4 – perfect for reels, stories etc – to our inseparable Sony a7III + lenses (tamron 17-28mm ƒ/2.8, tamron 28-75mm ƒ/2.8 - sony 85mm ƒ/1.8).
We also use a Dji Mavic mini 3 Pro for aerial footages.

How we organize our work

Firstly, we study in depth every case, from the highlights to develop through the contents to the final editing. Then we provide a briefing before the next creative step in order to keep up with the process.

How much time the process needs

From the shooting to the delivered contents we usually need 1 work-week depending on occasions.

WHAT YOU CAN EXPECT

If you’re a property, and you’d love to work together focusing on a visual strategy to stand out

  • We can create for you high quality, compelling contents in order to build/maintain/elevate your brand identity through your main channels. This process will start after a first consulting about the goals you want to achieve and the study of a tailored visual strategy based on consistency.

  • Since TikTok has changed the social diktats, short videos showed up on Instagram as Reels, and they are now the best way ever to attract new audience and clients and to grow fast on the platform accordingly with the new algorithm.

  • We can also publicize your products or activities on Instagram and Facebook through the creation of some contents as posts, reels, and stories to show up on Alessandra’s personal account with 20K+ followers interested in travel, fashion, and lifestyle.

  • Your online presence need to be coherent with your real identity.

    So, thanks to our experience all over the world, we can help you to improve certain aspects – exactly like an image consultant – and we can give you some brilliant ideas to get the most from your business.